Marketing vs Advertising: What’s the Difference?

Fashion
Written By Saskia Robertson

Marketing

  • Organically attracts customers

  • Communicates with a personal touch

  • Often hosted by the entrepreneur

  • Longer buying cycle

  • Usually costs less

Advertising

  • Targets a broader range of customers

  • Consumers are all targeted the same way

  • Often hosted in other media

  • Shorter buying cycle

  • It can be expensive

Saskia Robertson
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