3 Ways You Can Improve Your Branding
Your branding is incredibly important and has real power to make a difference in your business. These are 3 key elements that can make or break your branding:
Establish 3-5 brand colours that work in harmony and represent your business. Make sure to stick to them across your social media platforms and your website. Start off by thinking about the personality of your brand - a simple search on Pinterest using key words to describe your brand can lead you to a personalised colour palette.
Be considerate about your font choices. Opt for a timeless typography suite - consider the personality of your brand and go with a primary font that will represent this. Pair this with a sans serif and your brand will look as sleek as ever.
Be consistent with your imagery. If you have physical products, do an at-home photoshoot! Platforms like Pinterest and TikTok have lots of inspiration on how to do this and you can include your brand colours to add an extra layer of professionalism. If you’re not a product based business, there’s nothing wrong with stock photos - use sites such as Pexels or Unsplash as you can find collections of photos that all can be grouped together. This will help you look consistent across the board.