Building a Brand
These elements are key for building a brand:
Clarity - Your brand exists to explain your business to your audience. Be clear about what you do, for who and how, so that everything sends this very message.
Brand Identity - Think about what you want people to think and feel about your brand. The personality of your brand will make sure that people connect to your offers.
The Perfect Offer - Want to stand out on the market? You need a message that grabs attention, and an offer that gives the solution your clients dream of.
Visuals - Once you have your purpose and personality clear, pick the visuals that represent that business. Every little things has its own message. You want to pick the ones that match yours.
Customer Experience - Your visuals are finally nice and pretty. Now craft the journey your clients will take. Make the experience true to your values.