At the core of 51/49 Brand is the way in which they trade as a business. Their desire is to build a highly ethical trading initiative that enriches the lives of everyone involved. Key areas of their focus are:
- The supply of eco textiles by utilising eco sustainable practices, starting with cotton cultivation and maintained throughout all aspects of processing, packaging and distribution.
- The need to ensure ethical employment conditions and practices for everyone that works with the brand, and where possible expand these benefits into the wider community.
- To create awesome fashion experiences and peace of mind for customers.
By aiming to create the industry’s most eco sustainable, ethical textiles, customers will have the never before assurance that they are contributing positively to everyone that supports a brand that they love to wear.
Below are examples of the designs created for 5149, with the brief being my interpretation of the brands goals, beliefs and values.
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